ProArt Music Industry Report at the Music Hungary Conference
Last week, the 12th Music Hungary Conference and Showcase was held in Veszprém. The two-day event served as a professional forum for experts and stakeholders in the music industry, accompanied by performances from the latest talents in Hungarian popular music. This year’s main theme, Changing the Tune, focused on the continuous transformation and adaptability of the music sector.
HÉTFA Research Institute was also invited to the event, where dr. Péter Horváth, director of ProArt and Klára Nagy, head of the Creative Industries Lab at HÉTFA, presented the new research methodology being developed for the upcoming ProArt Music Industry Report. HÉTFA has been collaborating on the Music Industry Report for seven years with ProArt – Alliance for Copyright, contributing to an in-depth understanding of the sector. This year’s report centers on the macroeconomic significance of the Hungarian music industry, using a macroeconomic model to explore its impact on other economic sectors. The research aims to provide a clear and detailed picture of the industry’s economic role to inform decision-makers and stakeholders alike.
As part of the research, a survey is being conducted among music industry businesses to gather real-world data on the sector’s economic performance, going beyond the insights offered by statistical databases. The survey, available until December 15, is designed to measure the state of the Hungarian music market following the methodology of the 2024 IFPI report, Music in the EU. By aligning with this European framework, HÉTFA aims to support the harmonization of music industry metrics across Europe and contribute to the sector’s growth.
Photo credit: Oláh Péter / Music Hungary