“Is it worth being born into this world?” – asks the Horizon Group in their performance. The theatre troupe presented the production that won the PRODUCTION3 project grant on 25 July at the Valley of Arts festival.
Three performances, three countries, four partners, one project. Perhaps this is how the PRODUCTION3 project, whose research consortium partner is the HÉTFA Research Institute, can be defined. The main objective of the project is to create closer links between the different actors of the creative value chain. In addition, it is a priority to study ways of engaging audiences and to share international experiences. The members of the PRODUCTION3 consortium, the Valley of Arts (HU), the ArtLink festival (SRB) and the Artemrede (PT) association have previously selected artists or groups from each of the three countries to create performances that push the boundaries and possibilities of audience participation. On 25 July, following the performance of the Horizon Group, Natália Oszkó-Jakab talked with the audience and invited them to become part of the creative process by sharing their opinions.
Of course, no international project is complete without international mobility, in this case without touring. The performances selected in the PRODUCTION3 project will be first presented in their home countries and then go on an international tour. The performance entitled “What’s the matter with you, Anybody?” will be reworked based on audience feedback and will then be performed again in Serbia in 2025.
The PRODUCTION3 project not only focuses on showcasing the performances but also on supporting the members of the creative value chain through meaningful workshops prior to presenting in front of the audience. The HÉTFA Research Institute is continuously helping to ensure that the research activities related to the productions run smoothly. In this light, audience surveys and expert interviews are conducted to help project partners gain long-lasting development opportunities. The aim is common: to make the collaboration between festival organisers, artists and audiences as close as possible.
Photo: Mea Tót